Schaeffler announced that it has entered into a partnership with the Automotive Transmission Service Group (ATSG) to become its primary sponsor. Through this agreement, Schaeffler will provide ongoing technical education support to the members of ATSG, which has offered technical support and repair information for transmission technicians for nearly 40 years.
Working in the transmission repair parts segment through its LuK brand, Schaeffler says this partnership with ATSG will bring educational benefits to technicians in the aftermarket transmission repair industry. Schaeffler will deliver technical educational content to ATSG members via in-person and online training events focused on troubleshooting and repair best practices.
“As vehicles continue to become more complex, Schaeffler strives to support repair technicians with the resources they need to get the job done. We are thrilled to partner with ATSG and look forward to supporting its members,” said Rob Steinmetz, product manager at Schaeffler.
“We are eagerly anticipating the value and important resources this partnership will bring to technicians,” added Reed Trueblood, managing director of ATSG. “Schaeffer’s dedication to excellence aligns with ATSG’s vision of driving innovation and empowering our customers with cutting-edge solutions.”
Throughout 2024 and 2025, Schaeffler and ATSG will host training events, offering a range of opportunities for technicians to connect and learn.