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    On the Cover: CUSOTMER FACING 

    Transmission Digest discusses ETE REMAN's innovations in deploying technology and attitude to create a more efficient and easier customer experience.

  • Wayne Colona
    The past 28 years of being involved with ATSG’s technical help line has been a continuous learning experience. Particularly when a problem is resolved outside the parameters of what would normally fix the problem.

    For example; several years back Lorenzo Ortiz from Phillips transmission had a 2003 Jeep Grand Cherokee 4.0L 4x4 with a 42RE come into the shop for transmission repair. After installing a rebuilt transmission, the vehicle exhibits a misfire. This was not a problem before transmission repairs. Upon inspection, the vehicle has stored a P0352 code for an ignition coil #2 primary circuit fault.

  • Click Here  to locate a parts or unit supplier. Contains 39 categories of Powertrain Industry goods and services and the companies that provide them.
  • Transtar Updates Transend
    Thursday, October 10, 2019 2:54 PM
    Transtar Industries has announced that it has continued to improve its Transend technology, which aims to allow customers to browse and purchase products with ease. The technology was recently updated with “Transend Connect,” a feature for sales associate assistance in purchasing.
  • ALL-AMERICAN SMALL-TOWN VALUES
    Thursday, October 10, 2019 12:27 PM
    American Transmissions LLC is a small-town operation. Well, if you can call Springfield, Mo., a small town. To someone from Chicago or NYC, the town probably feels like a real one-horse operation. But to someone from a truly rural location, Springfield might be close to Chicago in their mind.
  • CONTINUED TRADITION - Freudenberg-NOK
    Thursday, October 10, 2019 12:20 PM
    Before Transmission Digest arrived for a visit with the people at Freudenberg-NOK’s plant in Milan, Ohio, the commercial and marketing teams took time to go back through the history of articles appearing in the magazine. Marketing Manager Andrew Ciszczon had a copy with a few passages circled. “I thought it was really interesting to read through this 1982 story about our company in Transmission Digest,” he said. “We used words like ‘quality’ and ‘service’ and all the kinds of things that are still descriptive. None of that has changed here. Maybe how we deliver those objectives has changed as the quality that we oversee has become more sophisticated.
  • Customer Service in the Queen City
    Sunday, September 1, 2019 12:00 AM

    Mike Yeager entered a transmission shop after he moved to Cincinnati because his car was in desperate need of repair. Now he owns Northgate Transmissions, where his customers get a personal touch to their service and never leave the shop with an apology instead of a repair.

  • Quality Decisions
    Sunday, September 1, 2019 12:00 AM

    After entering the doors of Consolidated Vehicle Converters (CVC) you will quickly notice why every visitor has commented on the cleanliness and organizational skills of this remanufacturing facility which is phenomenal considering the dirty pieces of work they deal with every hour of every day. General Manager Tim Prugh is accustomed to and proud of the fact every visitor comments on the cleanliness and best organized production facility of torque converters they have ever visited. “We think every impression, especially the first impression of our company should reflect the planning, pride and quality that we put into every product we sell, he says.”

  • Overcharged
    Thursday, October 10, 2019 1:57 PM
    The past 28 years of being involved with ATSG’s technical help line has been a continuous learning experience. Particularly when a problem is resolved outside the parameters of what would normally fix the problem.

    For example; several years back Lorenzo Ortiz from Phillips transmission had a 2003 Jeep Grand Cherokee 4.0L 4x4 with a 42RE come into the shop for transmission repair. After installing a rebuilt transmission, the vehicle exhibits a misfire. This was not a problem before transmission repairs. Upon inspection, the vehicle has stored a P0352 code for an ignition coil #2 primary circuit fault.

  • Spotting the Changes to Ford 6R80 ’15-Later Valve Bodies
    Thursday, October 10, 2019 1:52 PM
    Ford has made some changes to the ’15-later 6R80 valve bodies that you’ll want to note to prevent any interchange and drivability problems. Following are some of the key identifiers and details on the one valve lineup change to help keep you building successfully.
  • That’s a New One
    Thursday, October 10, 2019 12:34 PM
    There are a lot of us in this industry that have been at it for a long time, and I think most of us have said more than a few times, “Well that’s a new one.” I don’t know how many others of you out there have come across this problem before, but I know in my personal experience I have not. While this is not a terribly technical story, it is one that we found interesting, and as you will see, it had a scenario along the way that would make it a little more difficult to figure out.
  • Allison® 1000/2000/2400, ’00–’15
    Sunday, September 1, 2019 12:00 AM

    Allison® 1000/2000/2400, ’00–’15

    Critical Wear Areas & Vacuum Test Locations

  • The Rules of Selling in the  Automotive Trades – Part 3
    Thursday, October 10, 2019 2:01 PM
    Handling the price objection. It’s very important that we learn how to handle price objections because pretty much every objection we get to closing the sale stems from price. If you want to prove it just offer to fix everyone’s car for free and watch all of their objections evaporate. So, it isn’t ever that they don’t want the car fixed. They wouldn’t have brought it in at all if that were the case. They just don’t want to pay any more for it than they have to so they will try everything they can think of to get a better price.
  • The Aggressive Sale Doesn’t Sell
    Thursday, October 10, 2019 12:43 PM
    Cold calling, and the younger, less effectual brother to it – cold emailing, are undoubtedly a part of selling and building a customer portfolio. They can’t all stop. But what needs to, and needs to maybe twelve emails ago, are the many, many, many phone calls (and subsequent voicemails) and the dozens of “follow-up” emails sent every 24 hours to merely gauge interest in Product X.
  • THE RULES OF SELLING IN THE AUTOMOTIVE TRADES – PART 2
    Sunday, September 1, 2019 12:00 AM

    When last we met I was in the midst of explaining, step by step, the process of making the sale. We got up to step eight in which we presented our findings to our customer. This cannot be done until we have all of the information we need to not only diagnose the problem(s) but to determine what is needed to take care of it or them; what parts it will take, their availability and cost, what labor operations will need to be performed and their cost, and how long it will take to complete all work.

  • The Rules of Selling in the Automotive Trades
    Thursday, August 1, 2019 12:00 AM

    In last month’s segment I already mentioned the first rule of selling, which is: Nobody in their right mind wants to spend anything to have a car repaired. They will spend to buy something they want but an auto repair is just not one of those things. It is a necessary evil. It always was and it always will be. So your career as an owner or a service advisor will put you into fight mode every day. You need to be able to handle that type of stress by coming up with enough ways to win that make you feel fighting for your price is a worthwhile endeavor. If you get scared or lazy about it along the way you and the shop will lose money and put you into a downward slide that is difficult to recover from.

ABOUT US
Beyond the missions of providing education and reference materials, Transmission Digest serves as a prime resource used as shops find the parts, supplies and services necessary for successful and profitable operation. Nine of the 12 issues published each year are focused on the products, services and suppliers relating to a specific profit center within the retail shop.

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