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  • Monday, October 1, 2018 12:00 AM
    Transmission shop owners throw away thousands of dollars every year on advertising that does not work. Why? I have been a shop owner and visited with a lot of transmission shop owners over the years and I am convinced that we just don’t have time or haven't taken the time to figure out exactly what we should be spending our marketing dollars on. Most of us do not have an educational background in marketing or any experience in internet technology. So, when we hear terms like SEO, Google Analytics, Adwords campaigns ... our eyes start to cross, and then we get this far-away look in our eyes, and then we are gone. Let’s face it, without the education and experience, it makes it difficult for us to grasp and manipulate the choices and the data available today. With all the hats we wear at the shop everyday, we just don’t have time to learn what we need to know. So, the money gets spent and round and round we go, where she stops nobody knows. It is like gambling at a roulette wheel in Las Vegas.
  • A Little Help: Work Smarter, Not Harder
    Saturday, September 1, 2018 12:00 AM
    My dad used to say “I may be broke when I die but, I ain’t going to be tired too.” In other words, “I ain’t working for nothing.” That has stuck with me my whole life. I think of him when I see shops that are busy all the time and losing money every month. They seem to always have problem repairs, problem customers and problem employees. Lawsuits, customer complaints and transient employees are common. These shops are working hard but not making any money. Most just need to step back and revisit their current sales and production structure and then make some adjustments to create a more effective financial foundation.
  • Wednesday, August 1, 2018 12:00 AM
    Would the world look a little different to you if you woke up and knew you had an extra hundred grand coming in this year? One transmission job a week equals $100,000 a year in your pocket. ($2,000 × 52 weeks). One more job a week is not that much, but it has a big payday. Today it is not uncommon for a shop owner to have an $8,000-$12,000 week break-even point. If you are breaking even now, then that extra job is what you would get paid after everybody else gets paid. So, let’s take a look at how to get one more extra job a week in the bank and make sure everybody else gets paid including the owner. 
  • Friday, June 1, 2018 12:00 AM
    When the internet was just getting started up, I wrote an article about online training coming in the near future, and now, what I predicted has happened. Today we have a variety of online training classes. Training is not something we want to do, but rather something we all need to do to. I have been on both sides as a student and a trainer, and believe me when I say that online training makes things easier for everybody. Let me explain why I say that.
  • Keep work fun, challenging: Hire team players
    Friday, March 10, 2017 9:20 AM
    Groundhog Day
    Remember the movie Groundhog Day where everyday was the same? You know, we work long hours and spend a lot of our time in the shop. After a while it can seem like we are living the movie. Working in a transmission shop can get boring when you do it day after day, year after year. So, what can we do to break up the monotony?
  • A Little Help: Managing vacation time
    Sunday, December 18, 2016 3:25 PM
    Merry Christmas. Its that time of year again. There are things to do. You need to buy your wife a present, put up the lights on the house, go see some old friends and get ready for family to come over. It’s the best time of the year. Wouldn’t it be great to have a little time off ? Maybe shut the shop down and go home for about 9 or 10 days? Well, maybe you can.
  • A Little Help: Father Knows Best
    Friday, November 18, 2016 3:13 PM
    My Dad used to say, “I may be broke when I die, but I ain’t going to be tired too.” In other words, “I ain’t working for nothing.” That has stuck with me my whole life.
  • A Little Help: Service After the Sale
    Tuesday, October 18, 2016 3:24 PM
    Art Little shows the importance of service after the sale. Be proactive and contact customers before they call you.
  • A Little Help: The Benefits of Having a Shop Foreman
    Sunday, August 21, 2016 10:01 AM
    Some shops have a shop foreman and others don’t. Me, I am a shop foreman kind of guy. I have always had a shop foreman. It started when I first got in the business. I was hired as a center manager for a major chain and did not know anything about how a transmission shop operated. I could sell it but after that it was pretty much a blur to me. I knew right away I was over my head and needed some help.
Beyond the missions of providing education and reference materials, Transmission Digest serves as a prime resource used as shops find the parts, supplies and services necessary for successful and profitable operation. Nine of the 12 issues published each year are focused on the products, services and suppliers relating to a specific profit center within the retail shop.

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