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  • Not All Customers Are Good Customers
    Friday, March 1, 2019 12:00 AM
    Ben Stern contends that not all customers are, in fact, good for business.
  • If You Like It Put Your Brand On It
    Friday, February 1, 2019 12:00 AM
    Our name is on a lot of stuff: stickers, hats, shirts, lanyards and, of course, pens. It’s also on some pretty niche stuff: Klement’s beef snack sticks (“Nice to Meat You”), VIN decoding mouse pads, beer mugs, bobble heads – and we come up with new, interesting stuff to brand all the time, partly because our favorite customers, vendors, and even our own employees really like cool, new stuff. Who doesn’t?
  • It's Your Business - Managing Money: Bills and Taxes
    Thursday, November 1, 2018 12:00 AM
    Terry Greenhut gives suggestions for managing money. One important rule: avoid a tax audit.
  • Who’s Telling Your Brand Story?
    Thursday, November 1, 2018 12:00 AM
    Jennifer Porter asks: Who’s telling your brand story? You can’t control what is being said, you can lead it.
  • It's Your Business: Leading by Example
    Monday, October 1, 2018 12:00 AM
    One of my first lessons upon going into business for myself was that if I wanted employees to follow and respect me I had to show them that I was the real thing, that I was someone who knew what I was doing and one who would keep my word to them no matter what.
  • Reman U: How to do Impossible Things
    Monday, October 1, 2018 12:00 AM
    49 hours and 17 minutes ago, 13 of my peers and I were beginning a challenge that was physically and mentally impossible. Broken into teams of two, seven on each team, we were to follow orders and perform various dreadful movements at the command of Navy Seal Special Ops veterans. We had all trained hard for eight weeks prior. Nobody knew what we were up against, yet we all showed. Much of the event was hush-hush leading up to the big day. I can only speak for myself, but the secrecy caused much anxiety, fear, diminished excitement and possible night-before-bed-wetting. Not my picture-perfect Saturday morning, but I had made a commitment and I was going with a great group of people. I was not going to let them down by bailing out. They were counting on me. I was counting on them. 
  • Monday, October 1, 2018 12:00 AM
    Transmission shop owners throw away thousands of dollars every year on advertising that does not work. Why? I have been a shop owner and visited with a lot of transmission shop owners over the years and I am convinced that we just don’t have time or haven't taken the time to figure out exactly what we should be spending our marketing dollars on. Most of us do not have an educational background in marketing or any experience in internet technology. So, when we hear terms like SEO, Google Analytics, Adwords campaigns ... our eyes start to cross, and then we get this far-away look in our eyes, and then we are gone. Let’s face it, without the education and experience, it makes it difficult for us to grasp and manipulate the choices and the data available today. With all the hats we wear at the shop everyday, we just don’t have time to learn what we need to know. So, the money gets spent and round and round we go, where she stops nobody knows. It is like gambling at a roulette wheel in Las Vegas.
  • A Little Help: Work Smarter, Not Harder
    Saturday, September 1, 2018 12:00 AM
    My dad used to say “I may be broke when I die but, I ain’t going to be tired too.” In other words, “I ain’t working for nothing.” That has stuck with me my whole life. I think of him when I see shops that are busy all the time and losing money every month. They seem to always have problem repairs, problem customers and problem employees. Lawsuits, customer complaints and transient employees are common. These shops are working hard but not making any money. Most just need to step back and revisit their current sales and production structure and then make some adjustments to create a more effective financial foundation.
  • Revisiting two excellent companies: Owner Must Solve Problems, Be Nice
    Friday, August 31, 2018 12:00 AM
    Except maybe for me, I don’t know of anybody who enjoys bringing a car into a shop for repairs or services. I think I like it because it gives me a chance to evaluate the shop from a customer’s point of view instead of that of a consultant’s. I get to see first-hand how customers are being treated, how the facility stacks up against others, how well the problems are diagnosed and the repairs completed, and whether or not I get that warm fuzzy feeling that comes from believing that these people actually care and appreciate my business.
  • Reman U: The Karma Effect
    Friday, August 31, 2018 12:00 AM
    What goes around, comes around. The Golden Rule. Do unto others what you would have them do unto you. Karma.
ABOUT US
Beyond the missions of providing education and reference materials, Transmission Digest serves as a prime resource used as shops find the parts, supplies and services necessary for successful and profitable operation. Nine of the 12 issues published each year are focused on the products, services and suppliers relating to a specific profit center within the retail shop.

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