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  • Wednesday, August 1, 2018 12:00 AM
    Would the world look a little different to you if you woke up and knew you had an extra hundred grand coming in this year? One transmission job a week equals $100,000 a year in your pocket. ($2,000 × 52 weeks). One more job a week is not that much, but it has a big payday. Today it is not uncommon for a shop owner to have an $8,000-$12,000 week break-even point. If you are breaking even now, then that extra job is what you would get paid after everybody else gets paid. So, let’s take a look at how to get one more extra job a week in the bank and make sure everybody else gets paid including the owner. 
  • Reman U: The Cog in Your Customer Experience Strategy
    Wednesday, August 1, 2018 12:00 AM
    A decade ago, I was a very fast man on the banked oval tracks known as velodromes. At one time, velodrome and track bicycle racing were the most popular spectator sports in America and the top racers held the land speed records of the day. Now, there are only a couple dozen velodromes in operation in the U.S. and few people ever watch a track bicycle race outside of some random Olympic viewing. Trust me, it’s quite exciting!
  • It's Your Business: Disruption comes in many ways, often
    Wednesday, August 1, 2018 12:00 AM
    Disruption only happens to the other guy.
    No it doesn’t.
    It happens to all of us over and over again. In fact, disruption is the norm for our business. We should be so used to it by now that we have to feel like something is wrong any time things are going too smoothly.
  • Suggestion: Use drop caps for each numeral of the 12 items
    Sunday, July 1, 2018 12:00 AM
    Deeply connected, trust-based, and authentic customer relationships are hard to come by. When you know how to create these relationships with your customers, you’ll win their loyalty, earn referrals and enjoy repeat business for years to come.
  • Millennial Marketing Can Be Awesome for Your Business
    Sunday, July 1, 2018 12:00 AM
    Encountering a millennial in the workplace is pretty normal for most of us now, depending on the industry. If you’re in a business that utilizes technology, then there’s a bigger chance you’re surrounded by millennials – or maybe you’re a millennial yourself. If you’re in the automotive or machining industry, it may be different. Regardless of your industry, you probably have people talking about millennials whether it’s good or bad, true or false, right or wrong, the stereotypes are out there in full force.
  • Are Customers Any Tougher Now than They Once Were?
    Friday, June 1, 2018 12:00 AM
    I received an email recently from one of my readers who seemed to feel that I’m teaching the industry to be too nice to customers in an effort to get their business. Is there such a thing as being too nice? Maybe if you spend so much on a customer that you could never have a chance of making it back, but other than that I can’t see how you can be too nice. The gentleman also seemed to feel that customers are more demanding, harder to sell, and possibly nastier than they used to be. I think they just have a lot more information available to them than ever before and it’s making them feel like they are in control.
  • Reman U: Tone It Up
    Friday, June 1, 2018 12:00 AM
    Without voice and eye contact, all you have are words. Use them wisely.
  • Friday, June 1, 2018 12:00 AM
    When the internet was just getting started up, I wrote an article about online training coming in the near future, and now, what I predicted has happened. Today we have a variety of online training classes. Training is not something we want to do, but rather something we all need to do to. I have been on both sides as a student and a trainer, and believe me when I say that online training makes things easier for everybody. Let me explain why I say that.
  • Ideas Don’t Work Unless You Do
    Tuesday, May 1, 2018 3:55 PM
    When I first interviewed in the building where I now work, I could not help but notice the inspirational quotes that stood out on the walls, in the halls, and in every meeting room – including the room where I sat, résumé in hand.
  • Today You Have to be the Entire Package!
    Tuesday, May 1, 2018 3:35 PM
    Customers need care at each step in the process
    20th in a series
    Is it enough to do an excellent job of repairing a customer’s car? Maybe it once was but not anymore. Today’s customer expects more, much more. The entire experience of doing business must be spot-on if you expect to get outstanding reviews and a lot of referrals.
Beyond the missions of providing education and reference materials, Transmission Digest serves as a prime resource used as shops find the parts, supplies and services necessary for successful and profitable operation. Nine of the 12 issues published each year are focused on the products, services and suppliers relating to a specific profit center within the retail shop.

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