Automotive Training Institute announced that its entire staff of 31 coaches are now certified by the Center for Executive Coaching.

Training is an ongoing process, starting with three months of home study and three days of onsite instruction with Andrew Neitlich, CEC founder and director of CEC, plus coaches from other companies.

ATI prides itself on employing full-time coaches to ensure that one-on-one, consultative support is provided to its members.

“Our coaches have an average of 15 years of industry experience, plus an average of 10 years coaching experience helping shop owners overcome growth challenges to improve their businesses and lives,” said ATI President Richard Menneg. “This certification helps them stay current while once again raising the bar for coaching in the industry.”