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  • It's Your Business: Leading by Example
    Monday, October 1, 2018 12:00 AM
    One of my first lessons upon going into business for myself was that if I wanted employees to follow and respect me I had to show them that I was the real thing, that I was someone who knew what I was doing and one who would keep my word to them no matter what.
  • Revisiting two excellent companies: Owner Must Solve Problems, Be Nice
    Friday, August 31, 2018 12:00 AM
    Except maybe for me, I don’t know of anybody who enjoys bringing a car into a shop for repairs or services. I think I like it because it gives me a chance to evaluate the shop from a customer’s point of view instead of that of a consultant’s. I get to see first-hand how customers are being treated, how the facility stacks up against others, how well the problems are diagnosed and the repairs completed, and whether or not I get that warm fuzzy feeling that comes from believing that these people actually care and appreciate my business.
  • It's Your Business: Disruption comes in many ways, often
    Wednesday, August 1, 2018 12:00 AM
    Disruption only happens to the other guy.
    No it doesn’t.
    It happens to all of us over and over again. In fact, disruption is the norm for our business. We should be so used to it by now that we have to feel like something is wrong any time things are going too smoothly.
  • Suggestion: Use drop caps for each numeral of the 12 items
    Sunday, July 1, 2018 12:00 AM
    Deeply connected, trust-based, and authentic customer relationships are hard to come by. When you know how to create these relationships with your customers, you’ll win their loyalty, earn referrals and enjoy repeat business for years to come.
  • Are Customers Any Tougher Now than They Once Were?
    Friday, June 1, 2018 12:00 AM
    I received an email recently from one of my readers who seemed to feel that I’m teaching the industry to be too nice to customers in an effort to get their business. Is there such a thing as being too nice? Maybe if you spend so much on a customer that you could never have a chance of making it back, but other than that I can’t see how you can be too nice. The gentleman also seemed to feel that customers are more demanding, harder to sell, and possibly nastier than they used to be. I think they just have a lot more information available to them than ever before and it’s making them feel like they are in control.
  • Today You Have to be the Entire Package!
    Tuesday, May 1, 2018 3:35 PM
    Customers need care at each step in the process
    20th in a series
    Is it enough to do an excellent job of repairing a customer’s car? Maybe it once was but not anymore. Today’s customer expects more, much more. The entire experience of doing business must be spot-on if you expect to get outstanding reviews and a lot of referrals.
  • The Fine Art of Listening (and Asking Questions)
    Friday, December 1, 2017 12:01 AM
    Listening and hearing are two very different functions, although they are easily confused and often substituted for one another. Businesses, in general, could be far more successful if people at all levels practiced active listening.
  • Expansion: To Open More Locations or Not
    Wednesday, November 1, 2017 12:00 AM
    Terry Greenhut says think hard before opening new locations.
  • Finances: Dealing with the Money
    Sunday, October 1, 2017 12:00 AM
    No matter what the product or service might be, and no matter how large or small the company, the goal is always the same: to make a good profit. Profit dollars drive everything. They allow for employees to make a good living, for new equipment to be purchased, for expansion to take place and for the owner to make a good return on investment.
  • New-Employee Orientation: Inspect What You Expect
    Thursday, August 10, 2017 11:00 AM
    Hiring a new employee begins a relationship with someone who was, more than likely, a total stranger to you not very long ago. Even if you conducted a very well planned interview process you still don’t know very much about this person and he or she probably knows little about you and the way your company functions. Without many preconceived notions, this is a great time for you to make a strong impression on your new hire.
Beyond the missions of providing education and reference materials, Transmission Digest serves as a prime resource used as shops find the parts, supplies and services necessary for successful and profitable operation. Nine of the 12 issues published each year are focused on the products, services and suppliers relating to a specific profit center within the retail shop.

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