BASE USA has announced it’s coming to the U.S. market with its Beissbarth, Sicam and Werther brands under the familiar Accu•turn name.

According to BASE USA, it is the result of a project launched by Stargate Capital GmbH fund, which began in Feburary of 2018 with its acquisition of Werther International. It ended in October when the fund purchased Beissbarth and Sicam from Bosch.

“The Accu•turn name will be brought back to the US market under BASE USA, the umbrella company,” said Chuck McCourt, president of McCourt Consulting Group — the company that’s responsible for marketing the full line in the US. McCourt has already established a sales force, distribution (through tire wholesalers and traditional distribution) and a national account network.

According to BASE USA: “With the goal of garnering a foothold and brand recognition in the U.S., McCourt is currently marketing BASE USA’s full line of tire changers and wheel balancers — which, he says is the broadest line available through a single source. Phase 2 will be the introduction of alignment equipment, lifts and headlight aimers to its product portfolio in 2020.”

BASE USA lists the highlights of the Accu•turn product offerings as:

- Two-year warranty on parts and labor, which, according to McCourt, is the longest warranty in the industry for wheel service equipment.
- Toll-free number for service calls.
- Great product availability through a solid distribution network.
- Equipment demonstrations and interactive webcams at established distribution outlets.

“Our goal is to establish and promote the brand recognition of Beissbarth, Sicam and Werther products in the U.S. marketplace to the prominent level they currently hold in Europe by leveraging the legacy and market identity of the Accu•turn name,” explained McCourt. “The new BASE USA company will provide more services than any other equipment supplier in the market, as part of its value-added package provided to its customers.”