RANDYS Worldwide has announced that Martin & Company Advertising has been retained as the company’s agency of record.

Martin & Company, based in Nashville, Tenn., is a full-service marketing and communications agency that will henceforth perform marketing duties for the manufacturer and distributor of drivetrain parts.

RANDYS Worldwide Marketing Director Neal Hollingsworth, said, “With the recent purchase from Tailwind Capital, we have the green light to aggressively pursue our long-term marketing objectives and new customer acquisitions to ensure maximum sales and customer satisfaction. Martin & Company has a proven record of assisting middle market companies with solid growth strategies. We look forward to working with Zan and her team to ensure we become the number one source in drivetrain auto care and performance.”

Martin & Company President Zan Martin said, “RANDYS Worldwide is on the cusp of major growth. We look forward to assisting with their long-term plans for growing RANDYS Worldwide sales with their existing brands and proposed new ventures. Our expertise is based on thirty years’ experience specializing in the automotive aftermarket and success in developing integrated marketing strategies for companies poised for growth.”